The original Joya brand in the Netherlands founded in 1999, built its reputation by working directly with fighters and promotions such as GLORY, Enfusion and LFL, supplying gloves and equipment for some of Europe’s biggest combat gyms.

The headquarters and main warehouse is still based in the Netherlands but since 2024 we've launched in the UK.

JOYAGEAR UK carries that same DNA. We’re still a family‑run business, but now with a dedicated store in Birmingham, built to serve the needs of UK fighters, coaches and gym owners while staying true to the original design, quality and fit.

Our first UK store is located in Birmingham, where we welcome athletes from first time beginners to world class professionals. This store gives us a physical location to operate from, the store stocks the same Joyagear products we sell online and allows customers to come meet us and try our gear on in person.

However it isn't just a store, it's a base that allows us to work with local and national gyms, fight promotions and coaching teams, helping them kit out their fighters with gloves, shinguards, apparel, punch bags and canvases ready for training.

We've already hosted UFC meet & greet events, welcoming athletes such as Gilbert Burns, Renato Moicano and Carlos Prates to connect with UK fans and the local fight community. Those nights represent what JOYAGEAR stands for: real fighters, real stories, and a brand that lives inside the sport rather than outside it.

We’re proud to be the bridge between Joyagear’s Dutch roots and the growing UK combat sports scene. If you’re ever in Birmingham, come by the store, try the gear, and be part of the JOYAGEAR story.