The original Joya brand in the Netherlands founded in 1999, built its reputation by working directly with fighters and promotions such as GLORY, Enfusion and LFL, supplying gloves and equipment for some of Europe’s biggest combat gyms.

The headquarters and main warehouse is still based in the Netherlands but we've since branched out.

JOYAGEAR UK carries that same DNA. We’re still a family‑run business, but now with a dedicated base in Birmingham, built to serve the needs of UK fighters, coaches and gym owners while staying true to the original design, quality and fit.

Our UK fight store is located at 199 Tyburn Road, Birmingham, B24 8NB, where we welcome athletes from first‑time beginners to world‑class professionals. From this base we work with local and national gyms, fight promotions and coaching teams, helping them kit out their fighters with gloves, shinguards, apparel, punch bags and canvases ready for serious training.

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The store has already hosted UFC meet‑and‑greet events, welcoming athletes such as Gilbert Burns, Renato Moicano and Carlos Prates to connect with UK fans and the local fight community.

Those nights underline what JOYAGEAR stands for: real fighters, real stories, and a brand that lives inside the sport rather than outside it.

We’re proud to be the bridge between Joya’s Dutch roots and the growing UK combat‑sports scene. If you’re ever in Birmingham, come by the store, try the gear, and be part of the JOYAGEAR story.